“Breaking Records: Miley Cyrus’ ‘Flowers’ Hits 1 Trillion Global Streams, Making Music History!”

Music streaming continues to reign as the leading force behind the success of musical acts worldwide. The industry is witnessing artists achieving record-breaking numbers in a considerably shorter amount of time. Luminate, a research firm, has revealed that on-demand audio streaming for global music is experiencing an unprecedented rate of growth, with figures surpassing one trillion in 2023.

Global Music Streams Hit 1 Trillion Milestone as Miley Cyrus' 'Flowers' Is Crowned Most-Consumed Song of 2023

On March 31, a new record was set for reaching a certain target number in a single year. The most streamed song of 2023 so far is Miley Cyrus’ “Flowers”, which received 1.16 billion global audio streams. This is not surprising as the song debuted at No. 1 on H๏τ 100 and ruled the chart for six weeks. SZA’s “Kill Bill” trails behind with 885 million on-demand global audio streams, and it was the highest-charting hit from her album “SOS”. The Weeknd’s “Die For You” is the third most-streamed song globally with 629 million after receiving a new remix featuring Ariana Grande.

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In the latest music streaming news, two collaborations have made it to the top five with impressive audio stream numbers. Bizzarap and Shakira’s “BZRP Music Sessions #53” have accumulated 627 million streams, while Rema and Selena Gomez’s “Calm Down” have garnered 601 million streams as of 2023. This data aligns with yearly streaming trends that show a steady increase year-over-year, making streaming a significant revenue generator for the music industry. In fact, according to the Recording Industry Association of America’s (RIAA) last mid-year report, streaming accounted for 84% of U.S. revenue.

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Luminate’s latest report revealed that on-demand audio streaming has gone up by 22.6% globally, which is slightly lower compared to the previous year’s increase of 26.3%. Interestingly, the US music industry witnessed a milestone as the number of streams crossed 1 trillion in 2022, with the year-end total being 1.1 trillion. These findings signify the growing popularity of on-demand audio streaming among global audiences.

Global Music Streams Hit 1 Trillion with Miley Cyrus' 'Flowers'

In the latest report, Bad Bunny’s album “Un Verano Sin Ti” was crowned as the most consumed album in America for the year. This is a significant milestone as it is the first time an album not recorded in English has received this honor. The album was released digitally and made its debut with 273,000 equivalent units in May 2022. Over 95% of these units were from streams while the remaining 4.2% came from digital album sales.

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